Regarding the amount of time spent each day on gathering news and information...Television is the most intensively used medium, with an average of around 43 minutes a day, perhaps an edition of evening broadcast news together with some background information from more in-depth programming. Newspapers were ranked second, with an average time spent per day of 33 minutes. Consumers who pay for online content spend on average 20 minutes a day on the Internet, while users of free online content spend 15 minutes. Time spent on magazines and radio averages less than 10 minutes a day...
page 16
(Maybe if radio provided much better content and substance...)
No comments:
Post a Comment