Showing posts with label newspaper. Show all posts
Showing posts with label newspaper. Show all posts

Monday, March 18, 2013

The 2013 State of the News Media...by the Pew Research Center’s Project for Excellence in Journalism


“...a news industry that is more undermanned and unprepared to uncover stories, dig deep into emerging ones or to question information put into its hands...”

...31 percent of respondents said they “have stopped turning to a news outlet because it no longer provided them with the news they were accustomed to getting.”

...local television stations have increased their reliance on three main topics — weather, traffic and sports.

“...there is less in-depth journalism being produced...”

...Segments about weather, traffic and sports ate up 40 percent of local newscasts’ time...even though this kind of information “is now available on demand in a variety of digital platforms”...

Nielsen ratings show that the audiences for local television newscasts in 2012 declined...

...the three major cable news channels...have become more politically oriented...Daytime programs on cable news increasingly resembled prime-time talk shows...

http://www.nytimes.com/2013/03/18/business/media/local-tv-news-is-following-prints-path-study-says.html?_r=0

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...during last year’s presidential campaign, reporters acted more as megaphones than as investigators of the assertions put forward by the campaigns...

...31 percent have stopped turning to a news outlet because it no longer provided them with the news they were accustomed to getting.

Men have left at somewhat higher rates than women, as have the more highly educated and higher-income earners...

...CNN was the only one of the three big cable news channels to produce more straight reporting than commentary.

...Daytime programming now resembles primetime, with interviews and opinion replacing coverage of live events and breaking news.

Viewership of local TV was down in every key time slot...Local TV remains a top news source for Americans...the percentage who say they watched it yesterday is dropping — and dropping sharply among younger people.

...improved geo-targeting is allowing many national advertisers to turn to Google, Facebook and other large networks to buy ads that once might have gone to local news media.

...of Americans...72 percent get most news from friends and family via word of mouth...

http://www.centralvalleybusinesstimes.com/stories/001/?ID=23049

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...a news industry that is more undermanned and unprepared to uncover stories, dig deep into emerging ones or to question information put into its hands...the public is taking notice. Nearly one-third of the respondents (31%) have deserted a news outlet because it no longer provides the news and information they had grown accustomed to.

...The government of Malaysia was recently discovered to have bankrolled propaganda that appeared in several major U.S. outlets under columnists’ bylines.  A number of news organizations, including The Associated Press, recently carried a fake press release about Google that came from a PR distribution site that promises clients it will reach “top media outlets.” And recently, journalist David Cay Johnston in writing about a pitch from one corporate marketer that included a “vacation reward” for running his stories, remarked, “Journalists get lots of pitches like this these days, which is partly a reflection of how the number of journalists has shriveled while the number of publicists has grown”...

...Local TV audiences were down across every key time slot and across all networks...Regular local TV viewership among adults under 30 fell...according to Pew Research survey data...the topics people go there for most—weather and breaking news (and to a lesser extent traffic)—are ripe for replacement by any number of Web- and mobile-based outlets...

http://stateofthemedia.org/2013/overview-5/

Nearly one-third—31%—of people say they have deserted a particular news outlet because it no longer provides the news and information they had grown accustomed to...those most likely to have walked away are better educated, wealthier and older than those who did not—in other words, they are people who tend to be most prone to consume and pay for news.

People who said they had forsaken a news outlet were...older than younger, richer than poorer and Republican or independent rather than Democratic...about one-third of Republicans and independents stopped turning to a news outlet...

http://stateofthemedia.org/2013/special-reports-landing-page/citing-reduced-quality-many-americans-abandon-news-outlets/

...CNN is the only one of the three big cable news channels to produce more straight reporting than commentary over all...

In local television, newscasts in recent years have placed an even greater emphasis on traffic, weather and sports...

With younger people tuning out local newscasts, there is growing concern that local TV news may be facing some of the financial challenges that have already battered the newspaper industry...local TV newscasts seem to be doubling down on sports, traffic and weather...

...analysis of cable...over all, commentary and opinion are far more prevalent on the air throughout the day (63% of the airtime) than straight news reporting (37%). CNN is the only channel to offer more reporting (54%) than opinion (46%)...

The already considerable amount of time devoted to sports, weather and traffic on local newscasts has risen even higher...four in ten of the newscasts examined here led with a weather story.

...The average evening news story package lasted 141...

...several significant areas of local news coverage have diminished.

...there has been significant growth in several other topic areas. The airtime devoted to accidents, disasters and unusual events increased...

...Attention to health and medical issues...At ABC, coverage increased...

...At ABC, where observers have noted a growing tendency to focus in on softer news topics, coverage of lifestyle and celebrity stories grew...Coverage of crime on the network jumped...

...at CBS, which has publicly declared its interest in focusing on more hard news, the coverage of lifestyle and celebrity topics dropped significantly...the least amount of coverage of any of the big three networks.

http://stateofthemedia.org/2013/the-changing-tv-news-landscape/

Monday, April 11, 2011

hiring test drivers in Yuma



I read three stories about "Yuma Test Driver positions" being available (http://www.kold.com/Global/story.asp?S=14420142&utm_medium=twitter, http://www.yumasun.com/news/west-69085-vehicles-test.html, http://www.kpho.com/automotive/27500831/detail.html)...

The General Motors "desert proving ground in Yuma is looking to add nearly two dozen drivers..."

On ketteng.com, I did not find the application available for download.  I contacted the company, and a Human Resource Coordinator responded with the following link for the "Yuma Test Driver position":  http://www.ketteng.com/downloads/KettApp.pdf 

And:  "Please fax your completed application, forms, and a current copy of your MVR to (888)488-0322."


Friday, August 7, 2009

where advertising will decline

...some of the predictions in the Communications Industry Forecast from the private equity firm Veronis Suhler Stevenson, scheduled for release on Tuesday.

The segments where advertising will decline most rapidly in 2009...are newspapers (down 18.7 percent, to $35.5 billion); consumer magazines (down 14.8 percent, to $11 billion); radio (down 11.7 percent, to $15.8 billion); and broadcast television (down 10.1 percent, to $43.0 billion). Veronis Suhler expects a few sectors to increase their advertising dollars this year, including mobile (up 18.1 percent, to $1.3 billion) and the Internet (up 9.2 percent, to $23.8 billion).

“...Newspapers, consumer magazines, TV and radio are shrinking and will not, in that period of time, get back to what they saw before...”

...the media industry...is expected to be the third-fastest-growing economic sector over the next five years, after mining and construction....it will be drawn from areas like word-of-mouth marketing and public relations (with a 9.2 percent compound annual growth rate from 2008 through 2013), branded entertainment (9.3 percent) and the Internet and mobile devices (10.2 percent).

...Some of the fastest-growing ones are creative strategies that have lately gained favor among marketers. They include paid product placement, with a compound annual growth rate from 2008 to 2013 of 17.6 percent; e-mail marketing and in-game advertisements (both 18.5 percent); mobile advertising outside of texting (33 percent); paid interactive television gaming (38.7 percent); mobile advertising and content tied to broadcast television (35.5 percent); mobile gaming and advertising (46.2 percent); and Internet and mobile home video downloads (34.4 percent).

Hollywood will have troubles ahead...DVD sales...declined 5.8 percent in 2008, and they are expected to shrink to $ 19.5 billion by 2013, well below 2008’s level of $24 billion...box-office ticket sales...will dip and rise over the next few years, the overall trend is positive...

Monday, July 6, 2009

How Teens Use Media

I was able to glance over the "June 2009, How Teens Use Media" report from Nielsen...

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Media Consumption of a Typical U.S. Teenager as measured by Nielsen
"...there is no 'typical' teen-age consumer, just as really there is no typical consumer overall..."

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Myth: Teens use media—10 screens at a time
Reality: Teens are more likely than adults to use their media one at a time

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Myth: Teens are abandoning TV for new media
Reality: ...They’re watching more TV than ever
"In the U.S., there’s been a slight shift in teen TV viewing from broadcast to ad-supported cable..."
3 hours,  20 minutes per day
"The most popular genres for U.S. teens are Evening Animation, Participation/Variety and General Drama. Family Guy and American Dad drive the animation category...American Idol...the top U.S. program among teens in 2008—as it was for everyone else..."

Myth: Avid commercial skippers, teens favor the DVR
Reality: Teens prefer their TV live

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PC use
52 minutes daily (including applications)

Myth: Teens use the Internet in wildly different ways than adults
Reality: Teens flock to many of the same categories and sites as adults

Myth: Teens are the most avid users of the Internet
Reality: Teens browse less than half as much as the typical user

Internet, 23 minutes

Myth: Teens are driving the growth of online video
Reality: They watch less online video than their elders
Online video...If they watched, watched 6 minutes per day

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Myth: Teens are the biggest gamers of all
Reality: Teens account for just 23% of the console audience and less than 10% of PC game minutes

The most anticipated video game among gamers 13–17 since 2005 has been Halo 3...Grand Theft Auto IV tied Guitar Hero: Aerosmith for the second most anticipated video game. Mario Party 7 (33%) and Guitar Hero: World Tour (32%) round out the list of the fve most anticipated games...

Console Gaming, 25 minutes daily

Reality: More than a quarter of U.S. teens say they read a daily newspaper and more than a third say they read on Sunday
"...older teens 18–20 measured by Scarborough Research were less likely to read a daily paper than average, but still more than a quarter (29%) of U.S. persons 18–20 say they read a daily newspaper on an average day. About a third, 34%, say they read a paper on an average Sunday.

(Which brings me to the section where I rant) IF YOU GIVE THEM A REASON TO READ IT, MAYBE THEY WILL!!!  No different than TV, radio, vodcasts/podcasts:  give them, your audience, a reason to be interested in your content!  Show an interest in them, and their interests...

Newspaper, 1 in 4 read

I remember the joy of perusing and reading the newpaper with my great-grandparents.  I intentionally would not pay for cable television to force my children to look at the newpaper I would bring home.

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Reality: Radio is the top source of music consumption for 16% of teens globally and the secondary source for another 21%.

"In the U.S., a 2008 study by Scarborough Research showed that 'Pop Contemporary Hit Radio' was the most popular format among older teens 18–20 (listened to by 40% of this segment), followed by Rhythmic Contemporary and Country..."

Reality: Advertisers are more likely to target teens with messages about health and beauty

Myth: U.S. teens are the world’s couch potatoes
Reality: Far from true…South Africans and Indonesians take the prize

Myth: The only way to reach teens over their phone is texting
Reality: Teens text at incredible rates, but are EARLY ADOPTERS OF ALL MOBILE MEDIA

Myth: The silver screen is too old-fashioned and expensive for today’s teens
Reality: Teens go to the movies more than any other age group

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It seems that this demographic is no different than any other:  if you want them, you will need to put in the effort and "fight for them".

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Sunday, July 5, 2009

newspapers survive and thrive?

The Chris Matthews Show

How can the American newspaper industry evolve to ensure its survival?
What are some promising new sources of investigative journalism?

You can watch the full episode on the website: http://www.thechrismatthewsshow.com

Wednesday, February 4, 2009

media use survey

"...Ketchum launched Media Myths & Realities, an annual survey of media use in the U.S. and abroad. We conducted the 2008 research this past fall.

"This year’s study again looks at how U.S. consumers use media relative to the ways in which communication professionals deliver their messages...


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[The following is something I have been screaming at my peers in power for decades...and they still don't "get it". Since they don't, they also do not get new "customers"...and keep the ones they had. - S!ick]

...one thing is clear: The number of people seeking and getting advice is increasing.

For consumers facing decisions on what products to buy, where to go for vacation, which doctor to see or how to invest for the future, word-of-mouth may count more than ever...

...how can a company shape such conversations?

Listen.

There are no shortcuts...brands should listen to what people are saying and then ask, “How can we provide value to this community?...”


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[This reminds me of those idiotic promotional announcements that radio stations run on-air, and testimonial television commercials, of "regular"/"normal"/"everyday" people who say they listen to it... - S!ick]

...people will share information about your brand in authentic, organic conversations only if they want to...

...you can’t drive word-of-mouth...

...If a company offers a quality product that delivers something consumers need, someone will talk about it...

...consumers are relying more and more on each other for credible information on products and services.


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...Among U.S. consumers ages 45 and older, the use of search engines rose steadily since 2006, and among those 65 and older it increased by more than 60 percent. At the same time, search engine use has fallen among those 18 to 44, with the youngest adult consumers (ages 18 to 24) showing the biggest drop.

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...the number of American adults using blogs as a source of information has nearly doubled since 2006, from 13 to 24 percent...

"...As newspapers cut back on detailed coverage...blogs filled the void and in some cases have even provided more timely and better information...

"...nonjournalist sites can sometimes be more timely and break stories faster than traditional journalist sites..."


[And we are more willing to be more blunt, passionate, and honest about the subject(s) we post... - S!ick]

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Consumers in the U.S., the U.K. and Brazil turn first to television and the Internet to get information...

[Twice as much as newspapers and radio. Most newspapers are not free, and can be inconvenient to read; most radio stations do not put forth reasonable effort to compete for those in their listening areas and communities... - S!ick]
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