radio (broadcasting) formatics

As a listener, and as a broadcaster, I've always preferred (what I consider to be) a balancing of the elements.

No long commerical breaks...I don't like to have more than three commercials in a break.  And, I like to have something quick between the second and third commericial:  promo something that's upcoming, whether it's somthing that ahead within a few minutes or a few hours...

No long breaks with too many elements (promos, commercials, bits, etcetera)...

And try to play two or three songs before stopping for an exented period of time ("break").

I have no problem with the "song, commercial, song, commercial & programming element, song, commercial" format...it just needs to be properly, and comfortably, executed.

Being a fan of radio is what made me want to work in radio...these are the things that seemed to be great and attractive formatics and procedures.

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"...if you’re 75 years old and love oldies, but you walk past an encoded signal wearing a meter (the Portable People Meter) that picks up an r&b/hip-hop station, then you are Ludacris listener whether you really are or are not.


"...25% of all women who listen to the demographic’s core adult contemporary or CHR stations feel that the stations do not understand them..."

"toys" for adult women

Here's what began this post...

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Mac OS vs. Windows is like Pepsi vs Coke or like Sybian vs Magic Wand.

@Michael_Zelbel - I never thought of it that way, before...those comparisons deserve their own blog post

@slick - Let me know when U R done with the Sybian v Magic Wand blogpost ;-)

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(OK...he must know I'm crazy enough to do it...)

Anybody wanna jump-in...er...weigh-in on this? Being a dude, I only know what I've read and heard. I assume it's "different strokes for different folks"...if you will.

Although, if you're shopping for a gift for her this holiday season, this could be some helpful information...