Saturday, November 1, 2008

iPhone use increases by low income segment

...iPhone owners...the strongest growth in users is coming from those earning less than the median household income...iPhone adoption rose among those earning between $25,000 and $75,000 per year..."one actually realizes cost savings when the device is used in lieu of multiple digital devices and services, transforming the iPhone from a luxury item to a practical communication and entertainment tool”...
“lower-income mobile subscribers are increasingly turning to their mobile devices to access the Internet, e-mail and their music collections...Smartphones, and the iPhone in particular, are appealing to a new demographic and satisfying demand for a single device for communication and entertainment...”

(I don't own one, yet...and Christmas is coming...just sayin'...)

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