Friday, May 15, 2009

radio delivers less news than TV, internet, and print

Regarding the amount of time spent each day on gathering news and information...Television is the most intensively used medium, with an average of around 43 minutes a day, perhaps an edition of evening broadcast news together with some background information from more in-depth programming. Newspapers were ranked second, with an average time spent per day of 33 minutes. Consumers who pay for online content spend on average 20 minutes a day on the Internet, while users of free online content spend 15 minutes. Time spent on magazines and radio averages less than 10 minutes a day...

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(Maybe if radio provided much better content and substance...)

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