Tuesday, July 22, 2008

more than plasma TVs, salespersons had been recommending LCD TVs

J.D. Power and Associates Reports: Despite Respective Advantages of Both Types of Technology, Retail Electronics Salespersons Recommend LCD TVs Far More Frequently than Plasma TVs

"...plasma technology...offers a number of unique advantages, not the least of which is that inch for inch, plasma sets cost less than LCD sets...plasma TVs also display deeper blacks and show fast-moving objects better."

...the high proportion of recommendations of LCD sets is primarily due to retail salespersons' lack of knowledge regarding recent improvements in plasma technology...

...LCD sets weigh less, use less energy, and produce less heat than plasma sets...

...television shoppers are likely to encounter very different levels of service and expertise, depending on the type of retailer:

a big-box electronics retailer (such as Best Buy or Circuit City): perform well in providing customer service, but product knowledge tends to be less consistent among individual salespersons...

a specialty television retailer (such as Ken Crane's, MyerEmco): provide more comprehensive and accurate answers to shoppers' questions...

a mass merchant (such as Target or Wal-Mart): often unable to provide answers to basic technical questions or make definitive product recommendations at a commensurate level, compared with other retail outlets...
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1 comment:

Lisa said...

I have been thinking about getting a wide screen TV and friends have recommended getting an LCD one. I have been looking at many online sale pages including the Play.com Sale page and there are some nice TVs on there. I am just not sure if now is the right time to buy, and I am wondering if it would be better to wait a bit longer.