Friday, July 16, 2010

radio (broadcasting) formatics

As a listener, and as a broadcaster, I've always preferred (what I consider to be) a balancing of the elements.

No long commerical breaks...I don't like to have more than three commercials in a break.  And, I like to have something quick between the second and third commericial:  promo something that's upcoming, whether it's somthing that ahead within a few minutes or a few hours...

No long breaks with too many elements (promos, commercials, bits, etcetera)...

And try to play two or three songs before stopping for an exented period of time ("break").

I have no problem with the "song, commercial, song, commercial & programming element, song, commercial" format...it just needs to be properly, and comfortably, executed.

Being a fan of radio is what made me want to work in radio...these are the things that seemed to be great and attractive formatics and procedures.

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